Meta's Muse AI agent hit #1 on the US App Store and struck deals with PayPal, Expedia, Shopify, and Instacart to handle checkout and travel booking directly, though Amazon has blocked it from shopping on its site.
Meta's Muse AI agent reached #1 on Apple's US App Store on September 22, just two weeks after its September 8 launch. New partnerships let it check out at PayPal merchants worldwide, book hotels through Expedia, and build grocery carts through Instacart.
Meta also opened its connector platform to more third-party developers the same day, pushing Muse from a conversational assistant toward a transaction layer. Not everyone's on board: Amazon has blocked Muse from shopping on its site, and Charles Schwab shares dropped over 6%.
Key Capabilities:
- Fast climb: Hit #1 on the US App Store just two weeks after its September 8 launch.
- Transaction-ready: PayPal, Shopify, Expedia, and Instacart integrations turn requests into checkouts.
- Not universal: Amazon has blocked Muse from shopping on its site.